Photo courtesy of Active Conversion

The New Face of Industrial Marketing

Industrial businesses in the energy sector have long doubted the merits of advertising and marketing. Back in the day, industrial businesses didn’t really need to do a lot of marketing to find customers. If someone needed a specific component or product, they often had designated companies they would take their…

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Author Profile
Marketing Manager -

Gail Moch has a background in B2B marketing & technology that she now uses in her role as Marketing Manager at the industrial sales & marketing company, ActiveConversion. She graduated from the University of Calgary with a Bachelor of Commerce in Marketing and shares her insights on various blogs and newsletters in North America. Gail has a passion for innovation and creativity that she applies to all aspects of her life. When she isn't at the office, Gail can be found relaxing at home with her husband and two dogs.

Oil and gas operations are commonly found in remote locations far from company headquarters. Now, it's possible to monitor pump operations, collate and analyze seismic data, and track employees around the world from almost anywhere. Whether employees are in the office or in the field, the internet and related applications enable a greater multidirectional flow of information – and control – than ever before.

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