Mark Stansberry

Energy Data Management and Alignment


Energy data management and alignment are both essential to achieving ultimate results for energy companies. With the introduction of AI and robotics, there is a company that is leading that effort when it comes to data management.

Alignment is necessary to provide energy companies with pathways and a road map for achieving maximum results. Ripcord is a data management company, and Align Energy Solutions is a company that provides clarity, communication, and cooperation among all stakeholders.

Ripcord provides a pathway for powerful data to change your organization. The company uses robotics and AI to unleash the power of data trapped in documents, whether they’re paper or digital, structured or unstructured, static or in-motion, enabling automated keys processes, access to critical information, and the unlocking of new opportunities.

Data is only useful when it is easy to access and ready to use.


Digitization robots turn paper documents into high quality digital files while maintaining document integrity and chain of custody.


Advanced AI classifies documents and then extracts, validates and enriches the data needed, so it is highly accurate, easy to access, and ready for action.

Align Energy Solutions

Phil Rice, CEO, Dallas, Texas, and Ashley Nichols, COO, Oklahoma City, lead Align Energy Solutions. The company provides strategic alignment for corporate solutions and results. Align helps companies attract amazing talent and outstanding clients through holistic alignment at the convergence of talent, client and industry.

“Talent: Develop authentic engagement with your team. Client: Create lasting connections with your clients. Industry: Lead your industry through ethical resonance.”

Align is a multigenerational and multidisciplinary team of expert guides qualified in holistic alignment, committed to seeing a company through this tide change, and into the new era. Energy companies with great products and services are sometimes losing market share and talent advantage because of ongoing changes.

My personal experience in the corporate world is that many times there are disconnects between management and boards, along with staff. There needs to be a process of discovery to make sure that all of the talent and expertise are aligned properly for best results, so that strategic optimization is achieved 1440 (minutes in the day).

Rice and Nichols explain Align’s process on my podcast of The Energy Fellows. Rice states, “Align is a company that helps companies be good through holistic solutions and we approach that from a talent strategy space, as well as a client strategy space. But [what] we really want to dig into, when we’re talking about problem solving in either of those spaces, whether it’s client or talent based, we want to begin with a holistic understanding of a company. So, we begin with what we call a discovery process, and that process is scaled to the needs of the company. And, again, the core of it is to identify who the company is, what their origin story is, how they started, why they started, their value systems, their desired impact, and how they’re actually bringing impact.”

“Then we move from this initial phase of discovery through a presentation of that discovery that we call our alignment manifesto, which is essentially an overview: This is what we discovered, this is what we feel like you guys are saying as a company, this is where we feel you are really aligned (both internally and externally). Then, here are some areas of opportunities for alignment. So, when we’re talking about alignment, we’re talking about (internally) your story, your purpose, your values, your impact. Externally, we’re talking about cultural resonance around things like sustainability, diversity, inclusion, social good, place making and mental health.”

Data management and alignment are vital to America’s energy future!

Author Profile
Mark Stansberry
Contributor - 

Mark A. Stansberry, Chairman of The GTD Group, is an award-winning author, columnist, film and music producer, radio talk show host and 2009 Western Oklahoma Hall of Fame inductee. Stansberry has written five energy-related books. He has been active in the oil and gas industry for over 44 years, having served as CEO/President of Moore-Stansberry, Inc., and The Oklahoma Royalty Company. He has served as Chairman of the Board of Regents of the Regional University System of Oklahoma, Chairman 2016-2017 of the Gaylord-Pickens Museum/Oklahoma Hall of Fame Board of Directors, Lifetime Trustee of Oklahoma Christian University, and Board Emeritus of the Oklahoma Governor’s International Team. He has served on several public and private boards. 

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